https://souravbadami.com/tags/consumer/ Recent content in consumer on Sourav Badami Hugo -- gohugo.io en-US Mon, 10 Aug 2026 19:40:00 +0530 https://souravbadami.com/consumer-apps-are-becoming-digital-dtc-brands/ Mon, 10 Aug 2026 19:40:00 +0530 https://souravbadami.com/consumer-apps-are-becoming-digital-dtc-brands/ everyone in consumer tech is obsessed with lowering CPI. or lowering CAC. or improving ROAS. every meeting somehow comes back to acquisition. can we get cheaper installs? can we improve click-through rates? can we reduce our CPP by 10%? but i’ve been thinking about something else lately. a few days ago i came across a post on how DTC brands think about increasing AOV. the idea was simple: instead of trying to acquire more customers, make every customer worth more.