https://souravbadami.com/tags/startups/ Recent content in startups on Sourav Badami Hugo -- gohugo.io en-US Wed, 29 Jul 2026 08:30:00 +0530 https://souravbadami.com/the-4-signals-of-economically-scalable-demand/ Wed, 29 Jul 2026 08:30:00 +0530 https://souravbadami.com/the-4-signals-of-economically-scalable-demand/ I keep coming back to the same four questions whenever I look at a consumer product: CAC → Can you acquire users cheaply? Retention → Do users actually keep coming back? AOV → Do users spend enough each transaction? LTV → Does the business make enough over the customer’s lifetime? That’s it. Most of the noise around “demand” collapses into these. Huge demand with terrible unit economics isn’t a great business.