https://souravbadami.com/tags/startups/ Recent content in startups on Sourav Badami Hugo -- gohugo.io en-US Wed, 29 Jul 2026 08:30:00 +0530 https://souravbadami.com/the-4-signals-of-economically-scalable-demand/ Wed, 29 Jul 2026 08:30:00 +0530 https://souravbadami.com/the-4-signals-of-economically-scalable-demand/ i keep coming back to the same four questions whenever i look at a consumer product: CAC → can you acquire users cheaply? Retention → do users actually keep coming back? AOV → do users spend enough each transaction? LTV → does the business make enough over the customer’s lifetime? that’s it; most of the noise around “demand” collapses into these. huge demand with terrible unit economics isn’t a great business; low retention or weak LTV will eat you alive no matter how many installs you rack up.